Ad-tech, which stands for advertising technology, broadly refers to the various analytics and digital tools used in the context of advertising. There has been a continuous development and enormous growth in the field of ad-tech. The ad-tech domain has grown to be one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. The ad-tech domain has grown enormously in almost every country of the world, and Singapore is no exception to this. The Republic of Singapore is widely known as one of the most competitive and innovative economies of the world.
The Intellectual Property (IP) framework of Singapore is very comprehensive and is generally considered to be one of the most thorough in Asia. Owing to the strong IP framework of Singapore, companies operating in Singapore not only protect their core inventions, trade names or taglines but also believe in building strong Patent Portfolios that revolve around their core inventions. In addition, the companies that plan to operate in Singapore in future are also very serious about having strong Patent Portfolios revolving around core inventions.
These observations made us curious to evaluate the growth of Ad-tech domain in Singapore by virtue of the patenting activities in the Ad-tech domain in Singapore. We analyzed the various sub-domains in which companies filed the highest number of patent applications in the Ad-tech domain in Singapore in the year 2015.
The above figure depicts the breakdown of the 19 patent applications filed in the various sub-domains of the Ad-tech domain in Singapore in the year 2015. According to the figure, 19 patent applications were filed in the Ad-tech domain in Singapore in the year 2015. The highest number of patent applications were filed in the sub-domain “Ad Targeting” of the Ad-tech domain in Singapore in the year 2015. Following “Ad Targeting”, the second highest number of patent applications were filed in the sub-domain “Ad Performance Determination” of the Ad-tech domain in Singapore in the year 2015.
We have created a complete landscape report on the patenting activity in the Ad-tech domain in Singapore over the last five years from 2014 to 2018. The report is free of cost. For access to the complete landscape report, please write to us at email@example.com
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