Adtech in Singapore – An Overview

Ad-tech, which stands for advertising technology, broadly refers to the various analytics and digital tools used in the context of advertising. There has been a continuous development and enormous growth in the field of ad-tech. The ad-tech domain has grown to be one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. The ad-tech domain has grown enormously in almost every country of the world, and Singapore is no exception to this. The Republic of Singapore is widely known as one of the most competitive and innovative economies of the world.

The Intellectual Property (IP) framework of Singapore is very comprehensive and is generally considered to be one of the most thorough in Asia. Owing to the strong IP framework of Singapore, companies operating in Singapore not only protect their core inventions, trade names or taglines but also believe in building strong Patent Portfolios that revolve around their core inventions. In addition, the companies that plan to operate in Singapore in future are also very serious about having strong Patent Portfolios revolving around core inventions.

These observations made us curious to evaluate the growth of Ad-tech domain in Singapore by virtue of the patenting activities in the Ad-tech domain in Singapore. We analyzed the number of patents granted in the Ad-tech domain in Singapore each year from 2014 to 2018.

The above figure depicts the number of patents granted in the Ad-tech domain in Singapore each year from 2014 to 2018. According to the figure, the IPOS granted 22 Patents in the Ad-tech domain in Singapore in the year 2014. There was an increase of 22% in the number of patents granted in the Ad-tech domain by the IPOS in the year 2015 from the year 2014. A total of 27 patents were granted by the IPOS in the Ad-tech domain in the year 2015. After 2015, the number of patents granted by the IPOS saw a decline of around 21% to end at a value of 21 patents in the year 2016. Further, the grant rate of patents in the year 2017 declined to 14% with just 18 patents granted by IPOS in the Ad-tech domain in Singapore. In the first six months of the year 2018, the grant rate of patents saw a decline of 38% with just 11 patents granted by the IPOS in the Ad-tech domain in Singapore.

We have created a complete landscape report on the patenting activity in the Ad-tech domain in Singapore over the last five years from 2014 to 2018. The report is free of cost. For access to the complete landscape report, please write to us at info@intenseip.com

Need help with building Patent Portfolios?

We, at Intense IP Services Private Limited, provides end-to-end IP Support Services and helps its clients build and commercialize Patent Portfolio. You can rely on our team of highly experienced IP Professionals, who work in partnership with premier law firms from across the globe. To know more, please visit us at www.intenseip.com or send an email to info@intenseip.com


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